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AI's Price Revolution

Policy for a post-Deepseek R1 Age

DeepSeek—an upstart Chinese AI lab originally spun out from a quantitative trading group—shook up the AI industry first by releasing its V3 family of large language models (LLMs) for an estimated training cost under $6 million, then by following up with DeepSeek R1. R1 is a "reasoning-first" or "reasoning-heavy" language model that matches (or nearly matches) OpenAI's o1 model on several coding, math, and logic benchmarks—yet it is open source and dramatically cheaper to train and run.

DeepSeek's R1 has triggered a wave of reactions in Europe, the United States, and across the tech sphere. Developed in China by a small research firm with roots in quantitative finance, DeepSeek claims R1 matches or surpasses the performance of established American AI models such as OpenAI's o1—while being reportedly built for under $6 million. Building a GPT-4-like model was assumed to cost tens or hundreds of millions in compute. R1's creation for under $10 million total end-to-end (including both V3 and the reinforcement learning steps) shatters that notion. This raises the specter of "commoditizing" advanced AI.

This raises the specter of "commoditizing" advanced AI. Adding further intrigue, R1 is open source, so its weights and architecture are freely available. The approach involves a large Mixture-of-Experts model (over 600B total parameters, with only a portion active at once) plus a specialized "simulated reasoning" training scheme that includes reinforcement learning. The model undergoes repeated reinforcement learning cycles that reward correct outputs in math, coding, and puzzle tasks. Over time, the model learns to use longer, more careful "chain of thought" before finalizing answers, driving improved logic and reliability.

Critics say R1's "student-teacher distillation" approach might amount to unlawfully siphoning knowledge from proprietary models like GPT-4, and Microsoft and OpenAI have suggested that some of DeepSeek's data or method may violate intellectual property protections. However, given how OpenAI’s models have themselves trawled the net for data in violation of terms of use, that criticism doesn’t necessarily hold much moral weight.

That IP dispute intersects with bigger political issues. The Chinese government, according to some analysts, may view open-source releases like R1 strategically, undermining or neutralizing American AI leadership by drastically lowering the barrier to building powerful AI systems. The model's ability to answer queries about Tiananmen Square or deliver uncensored results outside China's firewall has raised concerns about free speech controversies and CCP censorship. This has led to speculation that R1 might be quickly "nerfed" or blocked in certain jurisdictions. Rumors swirl that U.S. agencies could target the model for partial bans or blacklisting, particularly if it's seen as illegally leveraging American-created code or circumventing chip-export restrictions.

Meanwhile, the new "Operator" system from OpenAI showcases a parallel—and equally significant—front in the AI revolution. Operator adds full browser-automation capabilities to ChatGPT-like agents, allowing them to navigate e-commerce websites, parse complex forms, and carry out multi-step tasks with minimal human oversight. The system essentially emulates human keystrokes and clicks in a simulated browser, with robust safeguards including a takeover mode for sensitive information, mandatory user confirmations for form submissions, and a dedicated "monitor model" that scans for suspicious behavior.

Though not the only web browser automation solution in existence, OpenAI's version represents a leap in real-world applicability, with promising—but still nascent—use cases ranging from paying bills and booking travel to QA-testing local development environments. It demonstrates how AI no longer simply runs question-answer dialogue but can now operate online independently, bridging the gap between large language models and everyday tasks. The open-source community is racing to develop advanced browser agents that can run on top of any GPT-like model, including R1, with particular focus on specialized domains like healthcare scheduling, auto-finance, and government e-services. Despite short-term inefficiencies, the significance is clear: these agentic systems are going to mature rapidly, streamlining business workflows, and generating new forms of digital commerce.

These twin updates—DeepSeek's low-cost open-source AI on one hand and OpenAI's integrated digital agents on the other—reinforce how quickly AI is moving from theoretical research to practical, real-time automation. Jevons Paradox, a 19th-century concept describing how gains in efficiency can induce higher overall demand, aptly applies here. There's no real "ceiling" for AI usage; as the per-token or per-inference costs decline, more (not fewer) GPUs and electricity-hungry data centers are needed to accommodate an explosion of new AI-infused products and services. The adoption of efficient training approaches like R1's methodology encourages more advanced training runs, larger data centers, and bigger budgets. Efficiency and demand can grow in lockstep.

The U.S. "Stargate" program—a $500 billion initiative championed by figures such as President Trump, SoftBank, and OpenAI—perfectly illustrates that dynamic. It targets the rapid build-out of GPU clusters, specialized hardware, next-generation nuclear power for data centers, and key AI R&D. Already, Microsoft has reopened nuclear plants like Three Mile Island via 20-year purchase agreements, while Amazon and Google are developing small modular reactors. UK government analysis suggests AI training might consume more power than the UK's entire grid capacity by 2030. Their analysis suggests that traditional power solutions alone won't suffice - even combining wind and solar approaches would face significant challenges with land use and intermittency. This realization has driven their emphasis on nuclear as the densest, most reliable low-carbon solution for continuous datacenter operations.

This scale of investment is reminiscent of national projects like the Apollo Program; investors see in AI a future akin to electrification or the internet. The fundamental requirements for compute resources persist regardless of China's cost optimization efforts. No matter how cheap the next wave of AI becomes, hyperscalers and major governments will want to push further, building a global arms race in AI infrastructure.

Europe, caught in the middle, is likewise grappling with the regulatory and strategic ramifications of AI. The UK faces particular challenges as Brexit creates multiple AI regulatory regimes within its borders, with Northern Ireland specifically remaining bound to parts of the EU AI Act, creating an effective digital border for AI rules. Larger UK-based tech companies must now maintain compliance with two separate regulatory frameworks. Yet the UK government remains keen on harnessing AI's growth potential, unveiling major increases in sovereign GPU capacity, planning a 20-fold expansion in publicly funded AI computing capacity, a new supercomputer, and the recently published AI Opportunities Action Plan.

The plan includes "Special Compute Zones" with streamlined planning approvals for big data centers and nuclear plants, with commensurate nuclear licensing reform. The AI plan emphasizes flexible regulation, open dialogue with the industry, and a potential "rights reservation" mechanism for creative copyrights—allowing AI firms to train on copyrighted material unless a rights holder opts out, and requiring more transparency about training data. This step might concern major music and media industry groups while simultaneously worrying AI companies, which typically prefer broad "fair use" provisions and minimal disclosure. But the UK sees these policies as essential to unlocking AI's productivity edge.

All of this signals exciting times for the markets. If R1 proves viable and stable, it means enterprises can deploy advanced AI capabilities without paying typical "closed model" usage fees. If deep open-source competition emerges alongside big corporate expansions—like Operator's browser-based workflows and a spate of government-led supercomputing programs—the net effect will be increased utilization of AI worldwide. More efficient AI models expand the addressable market, which in turn drives a bigger appetite for computing power, specialized chips, and creative solutions to energy distribution. That spurs new entrants, leading to more specialized, local solutions. Rather than a "race to the bottom," the next wave will be about a race to scale these open models. Many European labs can now experiment freely with R1 via platforms like Hugging Face, accelerating local AI initiatives and enabling adaptation for specific languages and industries. Instead of deflating big technology investments, these breakthroughs often amplify them. That's precisely Jevons Paradox: cost-savings in one area simply multiply opportunities and usage overall.

Yes, there are challenges: continuing IP disputes, possible trade blocks, thorny regulatory negotiations, and the real risk of a Sino–US AI rivalry that spills into the commercial domain. However, the democratization of AI through open-source models like R1 is likely to expand the user base beyond just a few tech giants. Proprietary leaders like OpenAI and Anthropic will retain their value for enterprise-grade solutions, customization, and integrated toolchains, while smaller and medium-sized enterprises increase their AI adoption due to lower costs.

The near-term outcome focuses less on immediate concerns and more on greater velocity of AI adoption. Inventories of hardware, advanced optical interconnects, new power grids, an entire ecosystem for safety and responsible usage—these are all fertile opportunities for investment, job creation, and subsequent returns. The UK government's pivot toward nuclear over purely wind-solar approaches stems from concerns about land use, intermittency, and gas backup requirements. This creates new opportunities in nuclear supply chains, advanced turbine technology, and specialized energy solutions. The race for more capacity signals that capital markets should remain optimistic about suppliers of advanced AI hardware, integrated software systems, and specialized energy solutions.

The DeepSeek R1 saga and OpenAI's Operator only underscore how fast the AI stack is evolving. Serious allegations—like unauthorized distillation from OpenAI's models—remain to be settled, and different governments may eventually restrict or shape the global exchange of AI models. Still, the long arc of AI innovation is clearly pointed toward faster, cheaper, and more widespread deployment. The cost drops enhance demand, which broadens adoption, which fosters further breakthroughs. Governments in London, Washington, and Beijing are devoting unprecedented resources to stay in front. The UK's commitment includes a sovereign AI compute initiative that will expand publicly funded AI computing capacity twentyfold, partially enabling academia and smaller firms to train frontier-scale models domestically.

Rather than raising concerns, these developments offer investors and industry leaders a reminder that AI's potential runs far deeper than near-term hype. Embrace the efficiency gains, watch how demand balloons as more players enter the field, and prepare for larger-than-ever capital investments in everything from data centers to open-source software security. It's a catalyst for growth—and markets should stay focused on that abundance of opportunities instead of short-lived fears about "race to the bottom" price competition.

Open source and proprietary software have always found their own spaces. Proprietary software is official, yet limited in its flexibility, dependent on corporate attention to address issues. Open source presents a range of potential vulnerabilities buried within obscure dependencies, yet it can be modified with sufficient knowledge. It's also naturally "free" in both monetary and licensing terms.

Similarly, proprietary models will remain at the forefront of new capabilities and will be the typical choice for many light commercial applications. Serious engineering, deep tinkering, and cost-sensitive applications will find a more natural niche within open source.

AI's next chapters will be characterized by more players, more infrastructure, more creative uses, and an accelerating feedback loop of innovation. That is what should inspire excitement for long-term market prospects.

From a broad financial standpoint, all these factors suggest growth, not contraction. DeepSeek R1, OpenAI Operator, and UK nuclear "Compute Zones" are not doomsday signals for AI. R1's development process demonstrates how advanced AI capabilities can be achieved through systematic refinement - taking knowledge from larger teacher models, including their own V3 model, and distilling that knowledge down to smaller, more memory-efficient variants. This approach, combined with intensive reinforcement learning loops, produces high-performance systems at dramatically lower costs.

They are strong evidence that the AI sector will keep expanding, pulling in capital expenditures on infrastructure, advanced chips, safer data-center designs, and new commercial applications. The net effect is a more democratized, yet more energy- and capital-intensive, AI ecosystem—one that savvy markets can embrace.